Many companies are discovering that utilizing social networking sites improves connection to their customers, partners and vendors and also to their employees. In a recent survey of business leaders by Mckinsey, they found that 69% of them reported large revenue growth from utilizing social media. The following areas showed change:
- Increased Revenue
- Lower Cost of Ownership
- Most direct and efficient marketing
Allowing access to social media does pose it's own risks, however. These may be brand damage, cyber-harassment, productivity loss and possible security threats. What is a way that you can have both the power of social media while still mitigating the risks?
EdgeWave Delivers Comprehensive Social Media Security
EdgeWave Social is a way for businesses to effectively oversee, filter and report on-end user interactions with social media apps through granular, policy-driven controls. Instead of simply doing away with popular websites like Facebook and Twitter due to the risks, Social Media Security enables real-time policy matching and enforcement for your entire business.
Learn More about EdgeWave's Social Media Security
solution, and sign up for a free demo.
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